Transformation, innovation, disruptive approaches within business have been rising for some time now. I’ve seen this happen within the Australian competitive landscape. Maybe because I’ve been exposed directly to the shifting tides from working within advertising/marketing industries as a creative lead and art director to a more scientific design approach as a user experience designer applying HCD (Human-centred Design) thinking within my practice. It’s become prized possession of businesses to not just invest in talent and resources that can elevate user-centric products and services but also to play an active part throughout the organisation and drive the shift by ingesting this HCD ‘kool-aid’ themselves so they do not become shipwrecks when the tide rolls in.
“While the digital pioneers of the late 90s were rapidly disappearing, the heavyweights of the product design world re-crafted themselves as consultants at the forefront of innovation leveraging rapidly changing consumer expectations and a renewed interest in human-insights.”
Robert Fabricant Co-Founder Design Impact Group (DIG) and Partner at Dalberg Global Development Advisors
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